The decision to hire a company specialized in social media marketing, on the internal management of your network profiles, can be beneficial depending on your budget and available manpower. While you're likely to promote your products and services through traditional means (print, radio / TV, and even pay-per-click models), engaging in social media requires a level of communication that is not always natural.
Some who are just learning to use Twitter and Facebook may not feel comfortable taking on the challenge of attracting fans and followers, and when you hire an agency to handle print and broadcast campaigns, it's natural to transfer social media to a company. Better Understand How It Works With that said, you want to make sure the agency you hire is the best one to represent you and your brand.
If you choose to outsource people to monitor and update your network profiles, then don't give them the keys to all the castle's minor fortresses and assume everything is fine. For every post, tweet, and video upload made, visitors only see you, not the company that works in the background. Take the time to study your profiles as any visitor would see it and test your company.
Facing negative comments: take a close look at your Facebook fan page. Are fans allowed to post on the wall and add photos and reviews? Has your agency restricted fan participation in any way? Do they remove negative comments instead of leaving them for you to address?
If you plan a Facebook page for your brand, it is vital to first establish the page within your company before handing over the reins to an SMO company. When you set up the page, you are listed as the primary administrator, which means you have the ability to add and remove administrators and cancel the page entirely. Don't give this control to someone outside your company, and as your Facebook presence grows, be sure to control how your agents react to posts and to represent them in the updates they share.
Test response time: One aspect of top social media marketing agency companies and others with products / services to promote find valuable is the ability to offer real-time feedback. With most social media, response time is key to keeping readers up-to-date and interested. While monitoring your brand on social search, Twitter users may especially target you with an "@" response. Note the timestamp of each missive sent to your account, then track how quickly your agency responds. Are questions, comments and complaints ignored? Is this fact noticed by other social users?
As quickly as people can access their accounts (laptops, smartphones, etc.), the way your SMO agency should respond should reflect a timely presence. Otherwise, visitors are likely to accept your social media as another means of distributing press releases.
Socialize out of the box: Thanks to the RSS capability, one can integrate social profiles in various places. A good SMO agency is always aware of new developments on social media. You must ask yourself: how proactive is my agency in getting my brand onto the market? Are they looking for new networks for possible integration, or are they wasting time signing up for things you don't really need? When it comes to analytics, is your agency more concerned with grouping as many bodies in a box as possible rather than targeting an audience genuinely interested in your services? It's easy to get thousands of followers on Twitter, if you track people who follow automatically just for the purpose of being seen, but if you want to maintain genuine interest, it's better to grow an audience naturally. A reputable SMO company will know this.
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