4 best functionalities provided by multi-vendor e-commerce platforms

The progress of the markets has been exceptional in recent years driven by the growing number of online shoppers. This has encouraged various e-commerce entrepreneurs to build their own markets and start their e-commerce business by listing multiple providers on their platform.

Markets are beneficial to both online retailers and customers. Entrepreneurs can start their business with zero inventories and also earn commissions from the listed suppliers. Customers are generally attracted when they get a variety of products from the same store. A multi-vendor e-commerce platform makes this possible in an easy and efficient way.

However, a market does not function like a normal e-commerce store. So, here is a set of features that you should be aware of when choosing the most suitable platform to create your market.

Flexibility: To meet the requirements of horizontal and vertical markets, the platform must be extremely flexible. Along with this, various customizations may also be necessary from time to time. Therefore, a solution that allows non-technical users to easily modify their multi-vendor e-commerce platform is a must-have feature. A complete market is all about easy-to-use interface, customization, performance, and flexibility, so make sure the eCommerce solution you choose provides these features.

Easy search and navigation: Some of the main reasons why customers choose to shop in a market are the variety offered, the availability of various brands and products at a great price range. Customers often visit a market looking for a particular product or brand. Therefore, facilitating search for customers is a factor that all multi-vendor eCommerce platform should be aware of. Similarly, once the customer has found the desired product, navigation should be easy so that the checkout process is carried out quickly.

SEO and Marketing Advantages: One of the factors that can take an eCommerce business to new heights is SEO and marketing techniques. Therefore, an eCommerce solution that has built-in features to facilitate SEO and marketing is essential. SEO and marketing can help improve conversion rates and get more organic traffic. Thus, a multi-vendor e-commerce platform can gain fast brand presence with various offers, social media integration, discounts, etc.

Mobile-ready platform: Mobile commerce can be considered the main online sales channel, as online shoppers spend two thirds of their time shopping online on mobile devices. Google considers mobile-friendly sites for high volumes of traffic and helps secure first place on Google. Therefore, your multi-vendor e-commerce platform must be mobile ready in order to attract more traffic through the mobile channel.

Now that you know the characteristics that a market should have, you can choose the e-commerce solution accordingly. You can choose from the various e-commerce platforms available on the market with unique features.