Small Business Guide to Maximizing Dollars Through Digital Advertising

Whether you are selling software, shoes or a business, it is important to market your products to your target market. And although TVC and billboards are still very common, advertising is shifting significantly towards digital.

According to experts, small business owners should drive the trend if they want to survive much longer. However, given their limited budget, SME owners should be wary of choosing which digital medium to use to maximize their ad budget. Here are some of the digital channels that we recommend to small businesses.

Social Media

Facebook, Twitter, Google+ and LinkedIn are some of the most popular platforms on social media. Creating a business page account on these is quick and easy. It's also easy to send and interact with your audience. However, it does take time to grow your audience, but once you get it right, it will be very rewarding. You can also use their paid advertising services to acquire fans in less time. In Facebook, for example, you can choose between Sponsored stories, Page posts, like ads, promotional posts and Facebook offers to get engagement and likes on your Facebook page.

Email

Email is among the first tools marketers use to market their products and services. But so far, it is still among the marketers' most significant tools online. Why? Because email basically works. According to the 2013 Email Marketing Benchmark Report, 60% of marketers say email marketing produces ROI for them. In addition, it has a longer lifespan compared to Facebook posts where almost 74% of messages you send are ignored by users.

So if you are one of those business owners who think email is dying, think again. Email is still alive and it is important to build your email list for your business.

Text Blast

Did you know that the open rate for text messages is higher than 90 percent? In fact, it is a huge number that makes text blast a very effective and cost-effective digital campaign tool. There are mobile service companies that you can hire to help you execute a text explosion campaign. You can choose your target market and the type of campaign you want that you think would be most appealing to your target Smb promotion system.

Website

Almost every business has a website today. That in itself is reason enough to create a website for your business, but that's not all. We all know that appearing at the top of the search engine results page can do your business well as users click through the pages they can find on the first page. Therefore, you should not stop building your site. Also, make sure your site is at the top of the search engine, especially on Google, where most of the search activity happens.

Advertising online can help your business thrive even if you have a shot at shooting. Just mix all the online tools that you think would be useful for your business and get creative with using them.