With new search engine guidelines and rules, 2013 represents a great opportunity for businesses to dramatically boost their online presence. Since July 2013, the old SEO rules do not apply in the same way. Now is your best time to commit to a digital marketing plan that works for your business. As Google allows Hummingbird to spread its wings, companies that use good marketing tactics will reap the benefits in time. Below is a list of key factors for all businesses to integrate into their online list of things to do. You also need to keep a list of pages, emails and passwords used for everything you do. Believe me, once you get to a certain level, you will be happy to have the list. You also need to keep track of the results for each aspect of marketing. Something simple to be able to check for improvements on a monthly basis and check your return on invested time.
1. On-site optimization and keyword research
Make sure your site is well designed. A nice mix of headlines, text and images is required to adhere to SEO thinking. Aim for approximately 300 words in the copy of the text, making sure that headings are marked as H1 and that all images are named correctly. This will all help the search engines link your site to what people are searching for. With access to the code on your site, you need to create a site map, create accounts for both Google and Bing webmaster tools, and submit your site to both directories with a sitemap.
Then focus on how your site appears in search engines. Use a digital SWOT analysis of your business and focus on relevant keyword generation, meta tag creation, title tag creation and home page reinvention to maximize your visibility for your potential customers.
This first step instantly improves your results. You will see a large return on investment within a few short months.
2. Offsite optimization, links and backlinks
Offsite works are an equally important part of a strong digital marketing campaign. The focus of offsite optimization is to have the internet point and look at you. The purpose is to link your site to existing high-ranking placements. Google Ranking 5 or higher and High Alexa traffic ranks are what to look for. Avoid sites that have more ads on pages than content.
Social Media Basics: Include in your plan to create company profile pages on the top 5 most visited social pages: Facebook, Twitter, LinkedIn, Google+ and Pinterest. Each business page must have links to your site and links from your site to those pages in turn. Each page should be set with content about your business, text and images, contact information and business hours. You should also invest time in relevant pages / links / circles, etc. to get you started with followers and followers.
Extra social media accessories: In addition to the top 5 sites, you can also choose extra social media sites to be a part of, which really sets you apart from the competition. Best of the rest: includes Tumblr, Stumbleupon, Foursquare, Squidoo and Instagram.
Depending on the level of social media involvement, you may need professional help when you keep them on top of them all. Ideally, each social media avenue needs 45 minutes to 1 hour a week, to update with new content, and to network beyond the platforms, gain new followers, likes and links.
Backlink Strategy: It's important these days to focus on quality rather than quantity when it comes to backlinks. Depending on your digital business cards, different links work for some and not for others. An important start is getting listed local directories and also focusing on your competing links. Search for 'free online directories' in Google and a list of directory submission folders should appear for you. Spend some time filling in and submitting. Remember, some take longer than others to be processed, so keep a list of what is accepted and what is still being processed. Some directories offer paid features. These may be great features, but be sure to do some homework and use the best value option for an appropriate return on investment. I have come across cases where a library in particular provides free business links on web pages and offers minimal paid services to promote your social media, and a complete package of a website with SEO features on their sites for less money for a year than costs to rent a domain and a hosting package combined. It also helps you by association using their existing ranking to your benefit of your keywords. You can go even further and also look for like-minded companies, suppliers, agents, users, etc. that your company processes daily and start a dialogue
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