5 Things Every Mobile Landing Page Needs

You realize that advertising on the growing mobile media such as mobile websites running AdSense and ad-supported native apps is very rewarding. You have written very effective ad copy. What's next?

You need an effective landing page for your mobile advertising campaigns to get the best conversions. Here are 5 things to do on your mobile landing pages:

You must have a mobile browser-compatible landing page. Don't send the clicks to a regular big screen site, otherwise you will almost certainly lose their attention. Nothing is more frustrating to click on an ad on a mobile phone and land on a classic super-zoomed-out site where you can't read anything without zooming and scrolling Smb promotion system.
It must continue the experience and build on the promised. If your ad talked about a free download, the landing page should put the free download right up there. Don't make them jump through hangers just to get it. A quick sign-up form is fine, but don't distract them with other offers here.
You should include trust-building elements such as famous brand logos with which you are connected, brief testimonials from previous users, and number of registered users. Keep the pages small and fast loading because it takes time to load things into the mobile browser, even when on 3G.
Mobile users are very comfortable with calling compared to filling out forms with the obscure keyboard. If you have the resources to receive incoming calls, create a prominent touch-to-call or click-to-call button. It may be easier to convert this lead into a skilled call manager sale than with email follow-ups.
Keep your forms as small as possible. There is a high sign-up rate for large forms accessed from a mobile. Do you really need the name? Can you manage this ebook sale without asking for street name and zip code? Can you collect some data in the second phase during the follow-up.